This research will be with sales of organic produce in the Tainan area, organic health food as the basis of channel sales, depth interviews via the person in charge of the distribution industry, talking about greater Tainan about 100 organic store, health food stores Containing compound, Find organic produce and health foods available for tracking and learning. Due to the rapid distribution and particularity, whether typhoon days or sunny, no price is too high or too low, know the loyalty of the guests through the store's sales and customer's occupation has the understanding, In order to provide a stable supply and sale reason for the success, Provided research views.
A. Mode of operation through wholesalers, in order to understand the sales channels in the Tainan area, to learn the best sales of agricultural products, Organic health food and through Fast Distribution, to reach the hands of consumers is the freshest products.
B. The amount of organic stores the positional relationship between the ability to sell and community also very different place for the degree of recognition of organic products and performance.
C. Different points of organic stores and hypermarket and supermarkets, is that trafficking are certified organic or rhythm environmentally friendly products and transition period products, especially nitrate food safety checks need to try harder.
D. For health food products in the biotechnology industry on the occasion of the highly developed, more people understand prevention is better than cure, for individual product curative effect, will have the individual commentary.
E. The Tainan organic industry, In Taiwan can be said to discover most early, but to flourish in northern Taiwan, in view of this, should be devote its industrial, let that prevention is better than cure easier to implement.
Key Word : Health food, Organic path, Consumption theory, Theory of Value, Marketing management theory。